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An alternative to other standard print processes, debossing is the subtle way of impressing your logo or text into the substrate from which your product is to be made. A debossed pattern is sunken into the surface of the material. Usually debossed printing is performed on leather or PU products but it is also widely used on PVC’s, polypropylene and card, the latest developments also allow metal finish binders to be debossed.

“Debossing” is similar to embossing, but recesses the design rather than raising it. Rather than the substrate being raised in specific areas, it is indented. The process involves applying pressure to the front side of a substrate and forcing the material down from the surface. Although it is not as common as embossing, it is occasionally used to provide a different effect or appearance that fits a particular theme.

Debossed printing dies are normally produced in either magnesium or brass subject to the sight of the artwork. Dies normally take around 3-5 working days to produce from receipt of approved design.

Blind debossing does not include the use of ink or foil to highlight the embossed area. The change in the dimensional appearance of the material is the only noticeable difference resulting from the embossing. The blind debossing process provides a clean and distinctive or subtle image on paper stock. It is best used to create a subtle impression or low level of attention to the piece, yet provide some slight form of differentiation for the finished work.

Registered debossing is a process that places the debossed image in alignment with another element created with ink, foil, punching, or with a second embossed image.

Debossed printing is permanent and lasts the lifetime of the product.